MC SERCH: Legacy Magazine "Interview Of The Year" 2006

What can I say... It's our second year handing out "Legacy Magazine Interview of the Year" and this year, we are proud to have MC Serch accept the Award. Everyone remembers MC Serch from his early days in the game with his boy Pete Nice better known as "3rd Bass". Even though "The Cactus Album" is a certified classic, it's what MC Serch has done after 3rd Bass that has help mold Hip Hop to what it is today. Oh, and lets not forget his new hit show on VH1 "The White Rapper Show".


S1: Today, check it out. I got my man MC Serch, just awarded "Legacy Magazine Interview of the Year" 2006. What's poppin big dawg, how you feelin Serch? Talk to us baby?

Serch: Thank you S1, thank you very much for this honor. I appreciate this, Good Lookin.

S1: Alright, alright, that's definetly what's up. We've interview a lot of heavy weights last year, a lot of interesting people... We always like to deal with the Legends... A lot of people felt your interview, thought it was positive and inspiring. Just so happens the show"The White Rapper Show" that you talked about during the interview is Poppin Off right now... It's doing pretty well, VH1 is lookin pretty good right now.

Serch: Yeah... We got some really great numbers, we're really proud of the show... and the work that Ego Trip and the people around us have done to make a great show... Ego Trip, VH1... It's really been great.

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MC SERCH Original Interview

S1 & MC Serch

MC Serch: 3rd Bass and Beyond



MC Search the derelict of dialect has been in the hip hop business for more then 20 years. With the early success of 3rd Bass and his company Searchlite Music Search has brought some of the best artists (like NAS) and brands to hip hop. Now sitting on the verge of blowing up on television S1 recently caught up with homeboy crossing the Canadian border and this is what he had to say:

S1: Yeah, yeah, yeah….What’s going on my peoples? You know who this is!! This is S1 da muthafuckin man Legacy Radio, Legacy Magazine, Legacymag.net!! Today I got my boy MC Search…What’s poppin big dawg? How you feeling yo?

MS: How are you sir?

S1: Alright I’m doing good…Definitely very excited I’ve been looking forward to this interview…But how you looking nowadays? What are you doing? A lot of people wanna know what you’ve been up to…What’s poppin with you nowadays baby?

MS: I’m looking at about 6’1 235 lbs a little chubby man...I’m looking a little raggedy need a little shave, I look a little wolfed out…I need a little shave real quick…I’m crossing the border right now so might hear me talking nasty to a customs guard real quick…Nah I’m good man, I’m good just chillin…I had a hectic summer you know and just a lot good things going on…Getting back to making a little music you know…Really living life being blessed and living life…

S1: Alright that definitely wassup…There are a couple of things that I wanna touch on…I definitely wanna bring forth your company Searchlight Music...You’ve been doing a lot of dirty-ass work with that company…Why don’t you tell the audience what you are doing with it?

MS: When you say dirty-ass work I hope you mean it in a good way.

S1: Absolutely I mean that you’ve been busy, you’ve been grinding out…People are going to be very surprised because you have made a lot of money and put a lot of people on…That type of dirty-ass work!!

MS: (laughing in his classic 3rd Bass voice!) I just wanted a moment of clarity know what I mean…We been a production company…I like to call my company a cultural conglomerate, bottom line is we like to be involved in anything that is considered the top notch in hip hop music in any way shape or form…Whether that’s marketing, promotion, record releases, publishing anything that has hip hop associated to it and it’s branding and it’s marketing…We wanna help consult them we wanna help built their business and help provide them with some useful tools and some guidance from our experience and we’ve been doing it for a long time…I mean back when 3rd Base signed KMD to Elektra, having a production company…Hold on one second here’s Customs, he gonna check this whole conversation out…

Customs: How are you?

MS: Good

Customs: Is this your vehicle?

MS: Yes

Customs: Where you coming from?

MS: Ontario…

Customs: What town?

MS: Right at the university in Windsor…

Customs: Who you talking to on the phone?

MS: Doing a radio interview…

Customs: Anyone else traveling with you?

MS: Just me, myself and I…

Customs: Okay have a nice day:

MS: You have a good day…

Back to the interview MS: It wasn’t a female…If it was a female you can kick some ol fly shit to em…Some old musty dude, look like Denise the Menace’s pops, that old man looked mad musty…Dude had an ill mustache with like eight colors in it…Anyways just we do a lot, we do a lot…

S1: I just want to put this into perspective for everybody listening…In the early stages when the company was first poppin off one of the major things that you put down was that you put Nas on let’s just got ahead and put it out there, you put Nas on you helped him put his album together, which was a hip hop classic, and that was in the early 90’s and from my understanding you helped Ecko build a hell of conglomerate there with his clothing company…These are just some of the little nuggets that you’ve worked with...But go ahead put it out there baby let everybody know!

MS: Well I mean definitely you know, executive producing Nas’s first 2 albums: It was Written and Illmatic are definitely you know, your never going to be able to duplicate that, you know that once in a lifetime lighting in a bottle you hope you catch it…And it was pleasure working with Nasir and it definitely was a pleasure being behind the scenes and doing what I did and letting him do the creative and not have concerns you know what I mean and knowing that his business was being handled correctly…And as far as Ecko was we were really fortunate…You know Ill Bill from Non Phixon well Ill Bill when he was just Ill Bill introduced me to the guys at Ecko they just told me that they were a hot young company and that they could use my help…I had a meeting with Seth and Mark early on and watched them built their company and I gave them my advice and really watched two very bright young men build an amazing brand…And being involved in the first six years of the Ecko brand building, lets us see firsthand top flight artists, top flight brand imaging, marketing…I mean we are about building quality brands when it comes to hip hop and when it comes to urban content we wanna make sure that those brand represent the best quality….

S1: Alright that’s definitely wassup…I can see your company is very successful and the people that have worked with you have felt some of that success so that’s putting it down when you got to…I hope you didn’t think you were gonna get away without me asking any questions about 3rd Bass cause I definitely wanna touch on that about your old crew from back I the day…That whole experience that you had with Pete Nice, talk to us, bring us back to those early days…

MS: It was a time was the young hot music on the scene and Pete had a radio show at Columbia University and he was just doctrinating himself into hip hop like not only his contact on radio but playing the music and I was around Dana Dane and Slick Rick and know Eric B early on and they all influenced me…And we just came together as a group made what we felt was quality hip hop and Pete and I had a motto that if no one buys this record we would be happy you know we were really content with the product that we created…And unfortunately 2 things happened with that process, one is, it was such a complicated album it was textured in samples that at the time nobody really knew how to handle the samples, it was a lot of issues with that…So the 1st thing we learned was the business side of it and the 2nd thing obviously was that this was a business…We always laughed and we had other mottos like we weren’t going to be 40 year old rappers…We always wanted to plan for our future and be able to plan for our future and smart for our future…

S1: Alright and from what I see you have some very shrewd decisions…Family man, how is that whole little experience? Everything’s okay at the home front?

MS: Absolutely being a dad is a really great job to have being a father and taking care of your family and you know going thru the ups and downs just like anybody else goes thru dealing with those dramas and those different issues in your life…

S1: Listen man this S1 Legacy Radio, Legacy Magazine, Legacymag.net once again I’m letting ya’ll catz know I got MC Search with me…hey man it’s been a pleasure…Any words of advice any last words…

MS: Yeah man definitely be on the look out for the new show in VH-1 airing after Flavor of Love Mondays at 10 pm called Egotrip The White Rapper Show so make sure you check that out that will be out in January…And I’m also getting ready to release 2 projects one called Peace in The Middle East which is a project of Jewish and Arab artists getting together and making an album and we are getting ready to drop that we are in the studio right now doing that…And also releasing my unreleased 2nd album that was gonna come out on Def Jam in 94 and that’s called Many Young Lives Ago the 94 Session and that album will be on www.searchlitemusic.com really soon so be on the look out for that…Our 3rd Bass clothing line will be out in stores so you know we got our little machine that could man we do our thing…

S1: Most definitely just keeping busy and that what it’s all about and at the end of the day the most important thing is it’s all about hip hop and your definitely someone out there we like to keep in the forefront



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Interviewed by S1 for LegacyMag.Net
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